print ads

< For Lions Club International, a series of ads to increase membership and support while building awareness of the organization's charitable efforts. The ads appeared in international magazines and newspapers and featured real people (not models) of different ages and ethnicities, all with unique and expressive eyes. The headline got to the heart of the Lions Club mission: "Our vision is a world where no one loses theirs." A toll-free number and URL told people how to take the next step. The campaign ran for an extended time, as membership and support increased steadily.

< An ad for Elco Motors to launch their electric boat motor targeted to sailing enthusiasts who hate the noise and smell of diesel motors which are more commonly used for sailboats.

< A national newspaper ad for Corona beer to belie the myth that they were just a "fad" beer. The atypical illustration style further enhanced their image of being an alternative to mainstream brews.